Digital Marketing Manager - London

Recruiter
Additional Resources Ltd.
Location
London
Salary
50000.00 GBP Annual + GBP45000 - GBP55000 Per Annum
Posted
18 Jul 2017
Expires
14 Aug 2017
Sector
Sales
Contract Type
Permanent
Digital Marketing Manager - London

GBP45 to GBP50k basic DOE + GBP5k bonus + pension

My client, an independent financial content solutions provider is looking for a Digital Marketing/Platform Manager who will be responsible for the management and implementation of all digital channels across Last Word to help support the growth and maintenance of its digital revenues and audience experience.
Headquartered in London, with offices in Singapore and Hong Kong. Since their launch in 2005, they has been the final say for first to-market news, analysis and comment across the global wealth management market. Their invaluable insight, intelligent and inspirational content is delivered to their sophisticated markets across multi-channel platforms - print, digital, research, data and events. Their unrivalled brand reputation and bespoke content offerings are the first choice for wealth managers, financial advisers, fund selectors, discretionary managers, distributors and intermediaries across the globe, helping them forge the right connections, and make better informed business decisions with confidence.
Reporting to the head of marketing the role works across the whole business and is the digital ambassador for the business and the services it provides externally and internally.

Main responsibilities:
Responsible for the day-today running of all digital platform providers and digital reporting platforms including: BrightCove, Teads, AdYouLike, brand website and company website, Google analytics, Double click, Traffic Rich (trafficking agency used for ad delivery)
Responsible for the daily implementation and distribution of all client advertising both online and email advertising with assistance from one digital executive
Work closely and support commercial director, head of marketing, head of production, and head of events for of any new digital content platforms being implemented
Stress test all new digital products launching
Work in conjunction with subscriptions and CRM manager on any joint platform workflows and data required for team reporting and team projects
Regularly audit and manage the efficiency of all digital products - make recommendations for improvements/ additional staff training / development and feedback to internal stakeholders as and when required
Educate, communicate and provide appropriate relevant digital marketing messaging and training to sales team/editorial on digital changes and functionalities that will affect their role
Monthly and weekly reporting on digital stats and performance of sites of popular content, user behaviour and advertising performance
Management of budgeted spend in conjunction with head of marketing with external suppliers? vs forecast to ensure timely project delivery and any unforeseen overspend
Performance management, coaching, resourcing and training and development for one direct report - digital executive

EXPERIENCE
Knowledge on trafficking systems and techniques (DFP, MOAT, Double click)
5+ years' experience in a business to business environment with knowledge of technology platforms, market trends, systems and industry benchmarks
Understanding of the sales process, knowing how to innovate and recommend revenue opportunities with sales
Strong knowledge of CMS systems including and not limited to WordPress
Management of third party suppliers and an understanding on web and ad tech development and project management techniques
Basic knowledge of HTML
Understanding on viewability, deliverability and best practices around advertising are crucial
Strong analytical skills and ability to create reports in Google Analytics

BEHAVIOURS
Act as a role model in the team - set a positive example to others in ways of working both with internal and external stakeholders
Able to present and convey information in a confident, clear and interesting way, in a manner appropriate to the target audience
Positive, can do attitude - ability to problem solve and suggest solutions
Confident and mature approach to building relationships internally and externally
Strong commitment to team working and collaboration
Develop strong relationships and open communication channels with all colleagues, across the business, in particular senior management
Proactive external researching of products and services relevant to the business? needs and resources
Resilience in handling objections and challenges
Strong ability to educate and influence key stakeholders when required

Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003

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