Brand Lead UK Future Talent

Novartis Ireland Ltd
Negotiable depending on experience
29 Jul 2017
17 Aug 2017
Novartis is proud to once again rank 2 in the FORTUNE World's Most Admired Companies Pharmaceuticals Industry list and recently awarded the Top Employer UK 2017. Think what's possible. Novartis and its associated companies are always looking for talented employees globally. We are engaged in advance preparation for potential position openings across each of our different therapeutic areas over the next 2 months as there will be multiple roles available. Brand Leads UK. Reporting directly to the franchise head the Brand Lead is responsible for a team of brand managers (in most instances), and leads a multi-disciplinary brand team to deliver on the brand strategy. The Brand Lead works directly with regional and global brand teams and is accountable for the development and implementation of brand strategy, marketing mix and operational brand plans, to optimise sales, market share and/or revenue growth for a defined brand or portfolio of brands in the short- and long-term. Key Responsibilities Owns and leads the brand strategy and planning processes in-line with Global/CPO direction, i.e. Unified Patient Journey (UPJ), Integrated Product Strategy (IPS) and operational brand plan Develops the brand vision, strategy, positioning and strategic imperatives to achieve commercial/financial objectives Monitors and controls expenditure, in line with agreed budget Develops a comprehensive set of sales forecast scenarios and sensitivity analysis Creates and leads execution of the national/international key opinion leader (KOL) development programme Leverages KOLs to shape and deliver on brand strategy Applies principles of evidence based medicine and simple budget impact models to identify market access impacts Independently leads market research projects, gaining Global/CPO alignment on market research strategies and plans Proactively identifies and manages threats and opportunities using competitive intelligence Develops pricing options based on market trends, payor insights and Global/CPO direction Prepares product message and communication strategies that address the needs of specific segments and decision makers Develops short/long term brand/service strategy across all customer segments Leads pre-launch and launch campaigns and evaluates effectiveness/outcomes Develops full-scale communication plans across the product life cycle. Implements marketing tactics and marketing mix, tracking effectiveness through defined Key Performance Indicators (KPIs) Identifies opportunities for Life Cycle Management, e.g. indications, formulations Uses health economics principles to provide early strategic input to study design Proactively shares best practises across the organisation Drives consistent execution of brand strategy though the cross-functional team, ensuring understanding, alignment, ownership and buy-in. Owns cross-functional meeting agendas, including sales conference Provides strategic direction to multiple agencies. Acts as brand champion to create focus and enthusiasm both internally and with external customers and agencies Monitors business performance, investments and external environment via appropriate tools and takes corrective action as required to meet business objectives. Ownership of brand sales forecast. Participation at monthly sales forecasting meetings (S&OP) to align forecast submission to Basel. About Novartis Our mission is to care and cure; We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life. We also want to provide a shareholder return that reflects outstanding performance and to adequately reward those who invest their money, their time and their ideas in our company. Benefits of Working for Novartis Competitive Salary, Annual Bonus Strong Work/Life Balance, flexible working - Top UK Employer Pension Scheme, Share Scheme Paid holidays, Comprehensive Medical Insurance Subsidized Canteen Employee Recognition Scheme Sports & Social Club 'I came for the job, I stay for the culture' Novartis is an Equal Opportunity Employer. Minimum requirements The ideal candidatemust have: University degree in Science and/or degree in Business Marketing or Clinical Research Professional qualification in marketing is required(e.g. CIM) At least 5 years of strategic and operational brand management across multiple therapy areas and/or products, to include exposure across all stages of the product lifecycle (i.e. launch, growth, maturity, decline). Experience to include customer facing/sales experience and cross-functional working Experience in the UK marketor a similartherapeutic area essential Line management and coaching experience is essential Closing date August 25th 2017.