Marketing Manager - Germany

3 days left

Recruiter
PaddyPower Betfair Plc
Location
London
Salary
Competitive
Posted
27 Jul 2017
Expires
24 Aug 2017
Sector
Sales
Contract Type
Permanent

Marketing Manager - Germany
Paddy Power Betfair
Reports to: Head of Marketing - Europe
Location: Hammersmith/Dublin

Role purpose:

The Marketing Manager for Germany is responsible for delivering media plans and high quality advertising materials that
i) land the commercial proposition and
ii) ensure growth against multiple business KPI's in the market.
You will be the closest person to the local market and as such will need to set clear direction/make recommendations on messaging, scripts, partnerships and ways to make the brand more visible and relevant.

Responsibilities:

Deliver the commercial proposition to the target audience in the market
Creating first-class campaigns across ATL and BTL marketing channels; which includes brief writing, content/asset distribution, launch planning, transcreation and promo alignment.
Building long-term media plans that maximise reach, frequency and relevance
Delivering a clear and consistent tone of voice in the market
Understanding the performance of the brand within the country and making recommendations to change/test.
Maintain an awareness of competitor activity in each market including media presence, promotions and regional business performance.
Creation and translation of press releases and social media content
Establish and maintain strong working relationships with commercial, media agency and wider digital teams to ensure collaboration and progression

Competencies:

Sports Fan: armchair sports fan driven to stay connected in the world of sport.
Commercially Savvy: Has a nose for business, uses insights to impact commercial decisions. Understands the industry, customers, products and business. Is competitive
Campaign marketing: a track record of consistency in campaign design, execution and effectiveness preferably in the gambling industry.
Customer Obsessed: Thinks about the customers 24/7, and puts them at the heart of all that we do.
Numerate & data savvy: data driven by default.
Effective Communicator: Understands the importance of communication and is effective in a variety of settings with different audiences.
Ability to develop self and others effectively: Consistently encourages constructive feedback and promotes a culture that provides opportunities for professional growth and development.
Ability to drive change: Ability to drive change to continually improve performance and address changing business/market conditions.
Personal Pace: Role models a rate of performance and delivery in his/her personal style that can keep pace with the PPB environment.
Nimble: Is adaptable and flexible. Learns quickly when faced with new situations and fails fast

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