Senior Customer Insight Analysts SAS / SQL

Aspire Data Recruitment
£42000 - £47000 per annum, Benefits Bonus & benefits package
30 Jul 2017
17 Aug 2017
Senior Customer Insight Analysts – SAS / SQL Staines-upon-Thames £42,000 - £47,000 As a Senior Analyst you’ll be the go to person for CVM activities performance and KPIs aggregating and consolidating MI, Marketing Effectiveness and other data sources into a single narrative. The Role Responsibility for impact assessing and sizing opportunity for new CVM activities working closely with finance, CRM operations and Insight teams. Build, maintain, and interlock CVM forecast throughout the planning process including conversion of gains and losses targets into customer and contact targets working with other functions – mainly sales, marketing and finance. Identify opportunities and threats to CVM plans and forecast (volume and value) and make recommendations on future CVM strategy/plans. Liaise closely with Marketing Effectiveness team to set campaigns/BNA/other CVM activities performance criteria and run investigations into performance/ drivers / variances to plan. Consolidation of CVM performance and effectiveness insight into a single view and narrative. Ensure that appropriate controls and processes are implemented to report on the performance of CVM activities. Produce trading impact, rationale and commentary for CVM activities and recommend course correction actions. Provide input to resolve conflicts and trade-offs between planning, channel capacity and cost to maximise effectiveness for sales and distribution. Reports on the impact and effectiveness of targeted activities on the commercial targets – impact on Acquisition, Growth, Churn, Engagement, and Loyalty. Identify value growth opportunities, value eroded over time and various other longer trends which can be acted upon strategically and or tactically by UK Home. The Person Strong data analytical skills to interpret data and produce insight in order to understand opportunities, challenges and potential risks. Familiarity with modelling, analysis, simulation and optimisation tools § Strong end-to-end knowledge of data-driven direct marketing / sales channels and how these drive value and ROI. Confidence and creditability with developed communication skills and able to explain the analysis in a clear and concise manner. Strong problem solving skills are essential, along with an ability to manage a varied workload, to tight deadlines. Strong commercial acumen and effective decision making. Capacity to innovate and think creatively with data and to understand what is – and what is not – possible with any data sets. Experience of using customer insight and statistical models for developing contact plans, allocating customer investment, targeting comms and developing propositions. Technical skills in SAS, SQL, Hadoop & advanced user of Excel and PowerPoint. This job was originally posted as