Senior Ecommerce Manager

Recruiter
Recruitment Genius
Location
London
Salary
Competitive
Posted
21 Jul 2017
Expires
18 Aug 2017
Contract Type
Permanent
Hours
Full Time
Are you an experienced Ecommerce Manager or Ecommerce Strategy Manager with a background in luxury retail?

Experience Required:

- Minimum 5 Years' Experience in Digital Marketing and Usability & Insights.
- Experienced in supporting a developing website.
- Good knowledge of retail fashion in Luxury clothing industry.
- Be highly organised autonomous worker, able to take to form evidence based strategies.
- Must have sound SEO, PPC/SEM experience to strategically plan and move the online retail forward.
- Manage multiple projects/tasks. Set challenging but achievable goals.
- Support/train relatively up and coming e-commerce/digital team on site content.
- Demonstrate professional verbal and written communication skills.
- Adhere to company policies, procedures and business code of ethics
- Experience in Onsite UX (User Experience) Optimisation and Online Best Practice.

Primary functions

- Project management and responsible for Agency development team for site development.
- Work closely with the Owner delivering a commercial successful website. Responsible for managing Key Digital channels.
- Oversight of Digital monthly channels through team, setting measurable KPI's, monitoring and optimising opportunities.
- Manage on-going relationship with marketing suppliers and partners.
- Manage team working on marketing activities and external stakeholders/agencies.
- Regularly monitor performance of marketing activities. Carry out commercial reviews of 3rd party channels.
- Co-ordinate and implement online sales promotions. Develop ecommerce product roadmap.
- Identify and implement opportunities growing the online business strategy.
- Campaign Online Sales planning, forecasting, promotion planning.
- Content & Production - Manage program of content creation across all sites
- Analyse results, proactively implement new ideas to increase conversion rates.
- Work with business functions (production, merchandising, design, IT) optimising resources maximising profit.
- Forecast and Budget Overall Site Performance.
- Use GA insights establishing baselines improving website performance.
- Create/review and manage insight reports on marketing channel performance, Customer acquisition needs/retention strategy.
- Develop, monitor and optimise digital marketing capacity/channels and brand awareness strategies.
- Responsible for working with digital communication agencies to achieve the best possible ROI.
- Work on quality site link building strategy creating high traffic.
- Manage press releases, interviews, blogger outreach, PR contests, etc.

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