Senior Marketing Analyst SAS / SQL

Recruiter
Aspire Data Recruitment
Location
Staines
Salary
£42000 - £47000 per annum, Benefits bonus & benefits
Posted
04 Aug 2017
Expires
16 Aug 2017
Job Title: Senior Marketing Analyst – SAS / SQL Location: Twickenham Salary: £42,000 - £47,000 bonus and benefits Our client, a leading energy provider is looking for a Senior Analyst to join their CVM Marketing team at their offices based in Staines As a Senior Analyst you’ll be the go to person for CVM activities performance and KPIs aggregating and consolidating MI, Marketing Effectiveness and other data sources into a single narrative. Key Responsibilities: Responsibility for impact assessing and sizing opportunity for new CVM activities working closely with finance, CRM operations and Insight teams. Build, maintain, and interlock CVM forecast throughout the planning process including conversion of gains and losses targets into customer and contact targets working with other functions – mainly sales, marketing and finance. Liaise closely with Marketing Effectiveness team to set campaigns/BNA/other CVM activities performance criteria and run investigations into performance/ drivers / variances to plan. Report on the impact and effectiveness of targeted activities on the commercial targets – impact on Acquisition, Growth, Churn, Engagement, and Loyalty. Identify value growth opportunities, value eroded over time and various other longer trends which can be acted upon strategically and or tactically by UK Home. Key Requirements: Strong data analytical skills to interpret data and produce insight in order to understand opportunities, challenges and potential risks. Familiarity with modelling, analysis, simulation and optimisation tools Capacity to innovate and think creatively with data and to understand what is – and what is not – possible with any data sets. Technical skills in SAS, SQL, Hadoop & advanced user of Excel and PowerPoint. Pleases send your CV or contact us on 01706 825 199. This job was originally posted as www.totaljobs.com/job/75074876