UK Digital Marketing Officer

World Animal Protection
31 Jul 2017
14 Aug 2017
Contract Type
UK Digital Marketing Officer
Location: London
Salary: GBP26,000 - GBP28,000

UK Digital Marketing Officer - The Role

As the UK Digital Marketing Officer at World Animal Protection, you will develop, test and deliver digital content to drive income generation, supporter mobilisation and recruit new audiences, to achieve lasting impact for animals worldwide.

Digital acquisition is the key business driver for this role. You will use your expertise in email marketing to advise our Fundraising and Campaigns teams on best practice and will support them to deliver seamless supporter journeys.

A key member of the UK digital team, you will use your strong digital analytical skills to optimise and improve fundraising activity as well as use the insight gained to propose improvements, actions and tactics to enhance performance.

We will also look to you to maintain the UK website, plan and run social media advertising campaigns and work with our external agencies to support large scale fundraising appeals.

Keen to take your digital marketing career to the next level? Join World Animal Protection, your career will have a positive global impact.

UK Digital Marketing Officer - Requirements

You must have experience in a business-to-consumer digital marketing/fundraising function, ideally within the not-for-profit sector. This will have given you expertise in SEO, email marketing, managing PPC campaigns and a strong understanding of what makes a great user experience, drives income and increases public mobilisation.

With strong analytical skills, you will be familiar with managing online donation forms and / or payment gateway tools, ideally through using platforms such as Engaging Networks, and using a CMS, preferably Drupal.

Comfortable advising on emerging web technology trends, processes and best practices you will be able to demonstrate a combination of strong technical, analytical and creative skills. You will ideally be used to working with and managing digital agencies too.

You will have a natural passion for animal welfare and a strong commitment to the aims and values of World Animal Protection.

Who are we?

We are World Animal Protection.

For over 50 years we have moved the world to protect animals.

We protect animals because we believe a sustainable future for the planet can only be achieved if both animals and people are part of the solution.

We stop the exploitation of wild animals for entertainment and profit. We protect pets and working animals in communities across the globe. We campaign for better farm animal welfare and fight against factory farming. We also help animals when disaster strikes.

Our vision is a world where animals live free from suffering. We are working to help people to see how important animals are to all of us.

We are determined to influence decision makers to put animals on the global agenda and inspire people to change animals' lives for the better. Today we're working on projects to end animal suffering by helping governments and communities to protect and care for their animals.

UK Digital Marketing Officer - How to Apply

If you want to be part of a dynamic organisation that values people as individuals, as well as inspires and motivates its employees to succeed and expand their talents, then please send a copy of your CV and cover/motivation letter to us via the link.

Please note that all candidates must have the right to work in the UK. We will not be able consider candidates who do not have the eligibility to work in the UK.

As we often receive a large number of applications from experienced and qualified candidates we will generally give priority to those who can demonstrate that they meet all of the essential criteria listed. It is important that you show how you meet all the essential criteria and your application will be stronger if you show that you meet at least some of the desirable criteria.

World Animal Protection is committed to providing equal opportunities for everyone regardless of their background. We value diversity and welcome applications from all sections of the communities. We kindly request Recruitment agencies should not approach us for this role as we will be considering direct applications.

Due to the large volume of applications that we receive, we will not be acknowledging receipt of your application. If you do not hear from us within 3 weeks of the closing date, please consider your application as unsuccessful.

Our new name is World Animal Protection. We were known as WSPA (World Society for the Protection of Animals)