Retention Marketing Executive

Recruiter
Freedom Recruitment
Location
London
Salary
20000.00 - 29999.00 GBP Annual
Posted
09 Aug 2017
Expires
18 Aug 2017
Sector
Sales
Contract Type
Permanent

ABOUT THE COMPANY

Luxury British furniture and home accessories retailer founded in 1999. The Company now has 14 shops across the UK and online presence in Europe and America.

ABOUT THE ROLE

The role of the Retention Marketing Executive is to coordinate and successfully deliver exceptional email marketing campaigns and manage their growing Social Media presence.

Your main duties will include:

Coordinating Email Newsletters:

  • Working with the Ecommerce manager, use the annual marketing plan and work with key internal stakeholders (Marketing, Retail, Merchandising, Events and Design Services) to execute a schedule of email and social media activity that maximizes sales opportunities and user engagement.
  • Work with the Email Marketing Executive to ensure email newsletters include the relevant reactivation and new customer acquisition message as appropriate to the relevant data segments.
SOME MORE

Scheduling Email Campaigns:

  • Create best-in-class emails as required.
  • Work with the content team to create relevant, tailored landing pages for email marketing campaigns.
  • A/B test relevant email campaign elements to improve performance.
  • Monitor and analyse email performance to ensure all KPIs are met.
  • Support the Ecommerce Manager in the day-to-day management of our ESP (Bronto) and with and annual review of the contract and market-place before deciding on renewal.
  • Work with the Email Marketing Executive to ensure all email communications are linked up and consistent in tone and message.
ABOUT YOU

  • A positive, can-do attitude and a passion for email marketing, social media & ecommerce.
  • Basic understanding of B2C email and social media within a retail environment.
  • Basic knowledge of HTML.
  • Good Microsoft Excel Skills, with experience in managing and handling sizeable amounts of data in Excel.

Desirable Attributes:

  • Experience working with an ESP.
  • Copywriting experience.
  • Proficiency in Google Analytics.
  • Working knowledge of the Adobe Creative Suite.
INTERVIEW DATES

ASAP

If this role interests you, please click the 'Apply' button and submit your CV and quote reference SP56339

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