Digital Marketing Specialist (PPC focus)

CCP Games
09 Aug 2017
31 Aug 2017
Contract Type
Job Title Digital Marketing Specialist (PPC focus) Location Country UK Office Location London Discipline Customer Acquisition - 0432 Manager position title Job Description CCP Games, the makers of the EVE Online and pioneers in Virtual Reality with offices in London, Newcastle, Reykjavik, Shanghai and Atlanta are looking for the PPC Specialist to join newly built Growth Team in our London office in Covent Garden. The PPC Specialist will oversee CCP worldwide SEM activities working closely with Analysts, Designers, Brand Managers, VP Growth and other Growth team members.
CCP offers competitive salary and benefits package including stock options for CCP equitiy.


The primary responsibility of the PPC Specialist is to generate Registrations and First Payments through driving quality traffic to the landing pages. To deliver required goals PPC Specialist will be responsible for:
  • Managing global budgets and bids for multiple platforms including Google AdWords, Bing Ads, Yahoo and Yandex through internal bid management tool (DoubleClick).
  • Optimising evergreen PPC activities on campaign, ad group, keyword and ad copy levels
  • Conducting, measuring, and implementing the results of A/B tests for ad copy, bid strategies, targeting and landing pages.
  • Providing feedback regarding landing pages and campaigns results
  • Working with Brand Managers, Analysts, Web Designers and Developers on new campaigns and to scale existing campaigns in to new areas of opportunity.
  • Working closely with other Acquisition and Growth Teams members to optimise cross-channel activities.
  • Preparing presentations summarizing campaign performance.
  • Performing traffic analysis in Google Analytics related to paid search traffic.
  • Evaluating budget levels and provide recommendations.
  • Measuring and optimizing campaigns to meet internal KPIs.
Required Skills:
  • Extensive hands on experience in running and optimising AdWords campaigns, including:
  • Setting up campaigns from scratch
  • Keywords and Ad Copy creation
  • Budget, bidding and quality score optimisation
  • Measuring, monitoring and analysing performance to identify optimisation opportunities
  • Designing A/B tests to improve campaigns performance.
  • Managing performance against budgets and targets provided.
  • Experience in optimising landing pages
  • Familiarity with campaign analytics
  • Strong numeric and analytical skills and ability to use data to make sound performance decisions
  • Deductive personality and investigative skills
  • Effective communication skills (written or verbal)
  • Advanced Excel skills.
  • Creative and passionate about SEM and digital marketing
  • Bachelor degree or similar qualification in Marketing, Business, Communication or a related field.
  • Google AdWords Certified
  • Proficient in at least one of the following languages: Russian, German
Desired Skills (not required)
  • Experience in running and optimising campaigns across other Search Engines, like Yandex, Bing or Yahoo
  • Experience in working with Bid Management Platforms (DoubleClick or others)
  • Experience in running campaigns across other channels (Social, Display / Video / Programmatic, mobile)
  • Proficiency in other foreign languages

About CCP CCP was founded in 1997 in Reykjavik, Iceland. With the launch of EVE Online in May 2003, CCP established itself as one of the most innovative companies in interactive entertainment, winning numerous awards and receiving critical acclaim worldwide. Since then, CCP has dedicated itself to the development of cutting edge games. CCP is founded on the principle of pushing the envelope and breaking new ground on all levels. Nowhere is this more evident than in our pioneering work in virtual reality, which we think will play an increasingly important role in gaming, and beyond, in the years to come. At CCP we see games as virtual realities. They are about creating experiences unattainable in any other form of media. A virtual reality is about true human interaction and true human emotions in a living and evolving world.
CCP encourages respect, dialog, interaction and cooperation between its employees and players on a deeper level than is common at other game companies. Through this, CCP improves the quality of its products and creates an inspiring and challenging environment for talent to thrive.
Home to the CCP Leadership Team, London, the capital and most populous city of England and the United Kingdom, is the location of CCP's newest office, which opened in summer 2016. London is one of the world's most vibrant cities, with something to offer for everyone, including first-class arts, culture, and entertainment. It is also one of the world's top investment destinations, a world leader in technology readiness, and its 43 universities form the largest concentration of higher education institutes in Europe.
CCP is dedicated to create and maintain a culture of equality.
Application Deadline