Digital Marketing Manager

Executive Careers Limited
£50,000 - £60,000
10 Aug 2017
16 Aug 2017
Digital Marketing Manager Duties - Management and oversight of an effective online marketing campaign delivering an optimised ROI - PPC / Facebook / Display / Affiliates etc. - To manage the day to day relationship with the PR agency ensuring we achieve targeted share of voice for both consumer and trade PR - To review other disruptive FinTech models and deploy game changing marketing campaigns - To manage and optimise the eCRM campaigns - Responsible for website and marketing communications content and tone of voice - The management of day to day third party agency relationships to ensure the business achieves its results such as Brand, PR and Media - To research customer feedback and respond with the introduction of journey enhancements Purpose of the role: - Never maintain the status quo, disrupt and innovate - A key member of the Marketing and Digital function making a significant contribution to the business objectives and marketing ROI - To achieve and exceed marketing KPI's as agreed by the Board - To champion all marketing campaigns to drive profitable growth of the business - Regular reporting to relevant stakeholders - Ensure that all activities and processes within the company journey are compliant with FCA (including TCF), DMD, CCA and all other relevant legislative regulations Planning - Formulate and implement strategies and plans to drive high quality traffic to the website - Plan and execute marketing campaigns to optimise business performance Qualifications Minimum 2 A' levels or equivalent Degree/MBA/Professional Qualification Driving licence Experience - Good all-round business experience in the direct marketing arena, understands high volume transactional web businesses - Analytical and financial dexterity - Creative - Numerate - Good team building skills - An eye for detail - Innovation and solutions driven - Ability to manage relationships and partnerships Attributes - Target oriented - Can do attitude - Gravitas - Tenacity - Will to win - Articulate - Innovator