Marketing Automation Manager

Recruitment Genius
01 Sep 2017
22 Sep 2017
Contract Type
Full Time
This company is trying to make B2B marketing more data-driven. They work with smart clients who need a better view of how their marketing and content is really performing. And they are looking for a data-driven marketing automation manager to own content execution, measurement and reporting for them. You'd be using tactics like lead nurturing, lead scoring and A/B testing. And you'd work alongside some of the best account managers in the industry to create scalable technical processes that follow best practices in marketing automation, inbound lead generation and account-based marketing. This isn't a 'sit-in-a-corner-with-spreadsheets' kind of a job. You'll need to get your clients' holistic strategy, translate their goals into effective programs and help them drive the right impact and prove return on investment. Personal profile: - Passionate about marketing automation technologies in a B2B marketing environment - Eager to learn about the benefits this brings to their clients - Extremely detail-oriented and methodical with a desire to test, learn and iterate if necessary. - Helpful and collaborative with strong problem-solving skills. - Able to manage multiple projects at the same time and support their growing team. - Passionate about digital marketing and new tech. Responsibilities: - Assist in the creation and development of successful content marketing campaigns, and content implementation through marketing automation tools, performance and optimisation. - Management and implementation of automation processes, including hands-on set up of nurturing campaigns, lead scoring models and data segmentation processes. - Execution of complex, behaviour-based campaigns including multi-variate and multi-channel programs. T - Development and documentation of operational processes and lead workflows to improve overall organisational efficiency for clients. They are comfortable with chaos but they want to minimize it. - Maintenance of standardised metrics reports on campaign effectiveness with a focus on accurate lead monitoring and pipeline/revenue analysis. Technical knowledge: - Ideally, you have previous experience in a marketing operations or inbound marketing role in a B2B context. (If you're new to B2B but fit the bill, do get in touch.) - You are proficient in at least one of the main marketing automation platforms (i.e. Marketo, Hubspot, Pardot, Eloqua, etc). - You are knowledgable of industry best practices around email marketing, lead nurturing, ABM and A/B testing. - You have a strong understanding of marketing campaign reporting and analytics, including mastery of Microsoft Excel - Knowledge of CRMs (like Salesforce), web analytics (like Google/Adobe Analytics) and visualisation tools (like Tableau) is a plus. - You have basic to intermediate knowledge of HTML and CSS.

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