Marketing Automation Manager

Recruiter
Recruitment Genius
Location
Surrey
Salary
Competitive
Posted
01 Sep 2017
Expires
22 Sep 2017
Sector
Sales
Contract Type
Permanent
Hours
Full Time
This company is trying to make B2B marketing more data-driven. They work with smart clients who need a better view of how their marketing and content is really performing. And they are looking for a data-driven marketing automation manager to own content execution, measurement and reporting for them. You'd be using tactics like lead nurturing, lead scoring and A/B testing. And you'd work alongside some of the best account managers in the industry to create scalable technical processes that follow best practices in marketing automation, inbound lead generation and account-based marketing. This isn't a 'sit-in-a-corner-with-spreadsheets' kind of a job. You'll need to get your clients' holistic strategy, translate their goals into effective programs and help them drive the right impact and prove return on investment. Personal profile: - Passionate about marketing automation technologies in a B2B marketing environment - Eager to learn about the benefits this brings to their clients - Extremely detail-oriented and methodical with a desire to test, learn and iterate if necessary. - Helpful and collaborative with strong problem-solving skills. - Able to manage multiple projects at the same time and support their growing team. - Passionate about digital marketing and new tech. Responsibilities: - Assist in the creation and development of successful content marketing campaigns, and content implementation through marketing automation tools, performance and optimisation. - Management and implementation of automation processes, including hands-on set up of nurturing campaigns, lead scoring models and data segmentation processes. - Execution of complex, behaviour-based campaigns including multi-variate and multi-channel programs. T - Development and documentation of operational processes and lead workflows to improve overall organisational efficiency for clients. They are comfortable with chaos but they want to minimize it. - Maintenance of standardised metrics reports on campaign effectiveness with a focus on accurate lead monitoring and pipeline/revenue analysis. Technical knowledge: - Ideally, you have previous experience in a marketing operations or inbound marketing role in a B2B context. (If you're new to B2B but fit the bill, do get in touch.) - You are proficient in at least one of the main marketing automation platforms (i.e. Marketo, Hubspot, Pardot, Eloqua, etc). - You are knowledgable of industry best practices around email marketing, lead nurturing, ABM and A/B testing. - You have a strong understanding of marketing campaign reporting and analytics, including mastery of Microsoft Excel - Knowledge of CRMs (like Salesforce), web analytics (like Google/Adobe Analytics) and visualisation tools (like Tableau) is a plus. - You have basic to intermediate knowledge of HTML and CSS.

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