Global Marketing and Campaign Manager - Perm - London

5 days left

Recruiter
PwC
Location
London
Salary
Competitive
Posted
01 Sep 2017
Expires
29 Sep 2017
Sector
Sales
Contract Type
Permanent
Who we are looking for

The Global Marketing Organisation brings together all aspects of brand, digital, communications, thought leadership, marketing and business development into one place, on a one firm basis. It maximizes the connectivity across these competencies to strengthen our impact, with a focus on clients and our external marketplace.

The global marketing manager and campaigner (short: campaigner) will be aligned to a Line of Service, an Industry/ Sector or the author team of a major global study. The campaigner will identify, prioritize, plan and execute the marketing/ campaigning needs for that team, typically jointly with a senior campaigner. This will also include a close engagement with the editorial team on the creation of respective Thought Leadership - the campaigner will provide detailed input to maximize the marketability of the content.

The campaigner will bring an innovative mindset to every (internal) client conversation, offering new ideas and sharing best practices. He/ she will regularly analyze the impact of the marketing campaign to learn what works best and share that with the rest of the campaigner team. The campaigner will strategically plan and orchestrate different campaign elements (digital marketing, PR, Thought Leadership, events, etc) and bring together the right resources across the CMO organization and beyond (e,g, territory marketers, external vendors) to plan, execute and evaluate top campaigns.

About the role

The role of the senior campaigner is to:
  • Build a new, global campaigning capability for PwC, jointly with other senior campaigners, campaigners and with the functional head
  • Plan, execute and evaluate several high-impact campaigns each year
  • Generate buy-in and enthusiasm from key stakeholders
  • Manage major campaigns end-to-end
  • Connect key resources across the CMO organization and beyond
  • Foster strong relationships with internal clients (such as global LoS leaders, global industry leaders)
  • Ensure content and campaigns align with network priorities
  • Set high standards for quality and efficiency, constantly measure against those goals, and continuously improve
  • Builds and strengthens the PwC brand
  • Builds the business and relationships
  • High-priority marketing and campaigning projects for the selected team (typically LoS or industry)
Essential Requirements:
  • A proven track record in the delivery of large scale B2B multi-channel marketing campaigns or sponsorships.
  • A good understanding of marketing programmes and channel management.
  • Strong influencing and communication skills both written and verbal
  • Excellent experience and technically strong in project/ event management.
  • Some knowledge of new and traditional marketing channels; experience of digital marketing would be an advantage.
  • The ability to implement systems and processes to ensure best in class service.
  • Creative and innovative approach.
  • Proactive with a positive 'can do' approach.
  • Self starter able to work effectively as part of a team
  • A sound business understanding as well as being commercially and risk aware.
  • Excellent organisational skills, with the ability to prioritise workload and handle several tasks at once within given deadlines.


About Us
About PwC

We're one of the world's leading professional services organisations. From 158 countries, we help our clients, some of the most successful organisations on the globe, as well as its most dynamic entrepreneurs and thriving private businesses, to create the value they want. We help to measure, protect and enhance the things that matter most to them.

Internal firm services

In order to deliver a first-class service to our clients, we need first-class support internally. Internal firm services is a network of specialist support professionals and includes marketing, recruitment, human capital, finance, technology, learning and development, procurement, to name but a few. Each team plays a vital role in making sure we have all the right resources, services and technology across our business.

The skills we look for in future employees

All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, 'The PwC Professional' and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

Learn more here

Diversity

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool, as well as those who reflect the diverse nature of our society. And we aim to encourage a culture where people can be themselves and be valued for their strengths. Creating value through diversity is what makes us strong as a business and as an organisation with an increasingly agile workforce, we're open to flexible working arrangements where appropriate.

Learn more here

More jobs like this