Shopper and Category Insight Manager

15 Sep 2017
22 Sep 2017
Contract Type
Full Time

Play a crucial part in bringing leading products to market as the new Shopper and Category Insight Manager for a leading pharmaceuticals brand. Our client is looking for a strong brand advocate to continually improve the position in the market.


As a key member of the analgesics team you will be be accountable for providing insight into the sales and marketing teams, trade customers, and help shape the strategic direction and tactical needs of the category. You will analyse the impact of current and future business activities and provide actionable recommendations both internally and to the trade.

Skills required:

  • Use diverse information sources to identify changes in consumer, shopper and retailer attitudes and behaviours
  • Analyse diverse data and information sources to evaluate competitors', PCH and retailers' strengths and weaknesses to help drive brand and trade strategy development
  • Be the brand advocate - proactively work to maximise: rate of sale, range, space, listings and display of PCH brands in key retailers/wholesalers
  • Space planning and the ability to develop and present fact based selling arguments and presentations for our retail and wholesale customers
  • Project leadership skills
  • Ability to build strategic relationships with internal and external customers
  • Ability to present to, and communicate with, all groups in the relationships area
  • Ability to evaluate and advise on external data and research proposals


  • Category management principles
  • IRI database, Excel, Powerpoint
  • WCH project management process
  • UK major multiples and pharmacy trade
  • Range analysis/space planning software
  • Market research data sources
  • Database interrogation


  • 3+ years experience in category management, sales, retail or trade marketing
  • UK OTC experience (preferable)
  • Academic qualification to degree standard or equivalent experience
  • Must have worked in FMCG on a major account

Job Title:Shopper and Category Insight Manager

Reference No: 235788

Location: Tadworth Job Type: 6 month contract, 37.hrs per week


Please apply to Rob Francis, Resourcer/ Consultant; ;

RHL is a specialist Recruitment Consultancy within Life Science talent acquisition.Recruitment Holdings Ltd (RHL) acts as an Employment Business and as an Employment Agency.