Marketing and Communications Manager

Expiring today

Recruiter
CENTRAL YMCA
Location
London
Salary
40000.00 GBP Annual
Posted
16 Sep 2017
Expires
20 Sep 2017
Sector
Childcare
Contract Type
Permanent
Hours
Full Time

About Us

YMCA is arguably the most recognisable and iconic of all global charity brands - trusted throughout the world to deliver outstanding, innovative and socially responsible activities for young people and the wider community. The YMCA movement started with us - Central YMCA. Throughout our nearly 200-year history, we've worked towards a world where people are happy, healthy and more fulfilled.

We strive to reach that goal through creative and appealing health, wellbeing and education programmes. These range from professional fitness qualifications through to apprenticeships - everything from childcare to horticulture! - as well as awarding qualifications educational institutions in the UK and abroad. Then, of course, there's our famous Club in central London, which is at the epicentre of contemporary wellbeing thinking and practice.

The Central YMCA Marketing team is the creative hub, delivering cutting edge campaigns across our four brands; YMCAfit, YMCA Training, YMCA Awards and YMCA Club. Working across these operations the team ensures we are reaching and attracting a range of audiences through multiple channels, continuing to assist each individual in really flourishing.

Do you want to be a part of this? We have an exciting opportunity for a Marketing and Communications Manager to join our team. The Marketing and Communications Manager is instrumental in defining our strategy and planning for implementation, coordinating within the team and within the rest of our organisation, as well as sourcing and creating winning content for use across our range of brands and through a wide range of channels.

About You

If you're looking to work in a dynamic team environment, delivering creative and innovative campaigns then this could be the perfect role for you. You will be able to:

  • Create, develop and maintain the communications strategy for the Charity.
  • Improve, implement and deliver existing marcomms strategies which supports each operation to achieve their individual objectives.
  • Create briefs that define audience, approach, key messages, outputs, channels and deadlines to achieve campaign targets.
  • Create and maintain content/communications calendar for each operation, in line with operations and overall charity strategy.
  • Manage the day to day work of direct reports, ensuring this is aligned to overall objectives.
  • Monitor the budget effectively and responsibly.

Are you up for the challenge? You will have a solid understanding of how to underpin business objectives with a communications strategy, be able to communicate effectively with a range of stakeholders and have the ability to use your own initiative, prioritise tasks, meet deadlines and work well under pressure. You will also need:

  • English, Journalism, Communications or Marketing degree or similar level qualification
  • Significant experience creating and delivering communications strategies
  • Experience in managing a team, including, planning and organising individual and team work
  • Experience in measuring content and communications success using data analytics
  • Undertaking communications audits, looking at messaging, channels and tone of voice

This could be your chance to join our innovative team and to do something great for yourself - and for others. If this sounds right for you please submit your cv and covering letter by an email via the button below.